Wednesday, July 23, 2008

Maltz's Matzah brei and Milkshakes


It's no secret that The Maltz loves the Mega Millions. It's got nothing to do with the chase or the glory of winning - it's about hitting the jackpot and having enough money to open his dream West Village NYC restaurant, Maltz's Matzah brei and Milkshakes.

For those not familiar with Matzah brei, it's absolutely delicious. You take Matzah (the cracker-like flat bread made from flour and water) and you soften it by pouring hot water over it. Break it up into pieces, mix in some eggs and then pan fry with butter and you're done. Some like it in the shape of an omelet, some like it cooked like scrambled eggs. Whatever your style, Maltz's Matzah brei and Milkshakes will have it for you. The way The Maltz sees it, there will be endless possibilities:
  • Matzah brei with grape jelly
  • Matzah brei with fried onions
  • Matzah brei with apple sauce
  • Matzah brei with syrup
  • Matzah brei with turkey bacon
Maltz's Matzah brei and Milkshakes would be open for lunch and dinner in addition to weekend brunch. There would be other traditional "Deli" items on the menu like Matzah ball soup, Chicken Salad, Hot Pastrami, Burgers, Omelets, etc., but most would come for the Matzah brei. Maltz's Matzah brei and Milkshakes would be protected by Sandy, The Matzah Woman. She would wear a cute tight outfit too.

Heck, all The Maltz needs is a dollar and a dream.



2 comments:

Anonymous said...

How about some sort of Matzah brei' soup? Also, try adding a bit of cinnamon to your brei ... it's fantastic.

- MIDTOWNMALTZBLOGREADER

Anonymous said...

no no no
no cinnamon. but theres gotta be milk there. instead of the water. water?! milk and eggs my friend, milk and eggs.